Feeding the Fashion – Mussels on Show

Wearing orange frilled skirts and green shell hoods, there isn’t a single waif among them. The latest ‘big thing’ at Air NZ Fashion Week is plump and pretty, and made a sensational showing at this week’s opening event - KONO premium Greenshell Mussels.

This year it’s not all about the frocks. Food is an equally important component of the week – after all, it’s hungry work for journalists, buyers and designers, and what better way to sustain them than with something healthy, flavourful and made in New Zealand (the Marlborough Sounds in fact).

So where does a hungry fashionista find the official shellfish endorsed by Air New Zealand Fashion Week?

Well, 6000 of the delicious indigenous flavoured delicacies will be served throughout the week, on the halfshell. They will be available at Fashion Plate (which can be booked for a sit down meal), The Moet and Chandon Lounge for platters, and The Cutting Room for delectable café food. No boring beige canapés here!

Sigrun Steinhagen says Kono Greenshell Mussels will also be served during the Stitch Ministry show on Friday morning, and will sure to be head-turners.

“We will be serving delicious mussel morsels to those sitting in the front row during the show, as well as….. I know they will be well received, and be something a little bit different to the usual fare,” she says.

Look out for KONO Greenshell Mussels as they continue to make a food fashion statement at this year’s Fashion Week.
 

For more information, or a sample, please contact:
Sigrun Steinhagen
Marketing Project Coordinator
Aotearoa Seafoods Ltd
Ph 03 578 2069, or 0274 355 627

Email SigrunS@asf.co.nz

FURTHER INFORMATION ABOUT KONO MUSSELS

KONO Mussels are delicious, farm-raised Marlborough Sounds’ greenshell mussels.

Halfshell flavours include Garlic Butter plus indigenous flavours Lime and Kawakawa (Native Bush Basil), Chilli & Horopito (Native Bush Pepper), and Manuka Smoke with Kelp. They retail for $3.99 a tray, and can be found in the frozen section of good supermarkets.

• No additives or preservatives
• Low in fat and carbohydrates
• Natural source of protein and Omega 3s – great for brain food and widely used to promote joint mobility
• Nutritious and delicious
• Grown using totally organic and environmentally sustainable farming processes

KONO is Aoteroa Seafoods Ltd’s (ASL) indigenous retail brand of New Zealand Greenshell™ Mussels.

A niche player in New Zealand’s billion-dollar seafood industry, ASL cultivates, harvests and processes New Zealand Greenshell™ mussels, bringing a special seafood experience to many countries throughout the world.

Its mussel farms are located in Marlborough Sounds – the deep, clean waters providing an ideal environment for raising mussels from spat through to harvest, with cultivation methods ensuring they grow quickly and are sand and grit-free.