Te Tau Ihu

Aotearoa, New Zealand


Te Tau Ihu

Aotearoa, New Zealand


Kono NZ is located in Te Tau Ihu, the top of the South Island of Aotearoa New Zealand.

In centuries past, our people migrated from the north to the south in a series of epic migrations. Arriving in Te Tau Ihu, the northern South Island of New Zealand between 1820 and 1832, our fires have burnt in this region for almost 200 years. We are the original providores, trading the fruits of our labour from the gardens, forests and waters of Te Tau Ihu.

In the 21st Century we have emerged once again as purveyors of the finest foods and beverages, grown and sourced from the lands and waters that our tūpuna (ancestors) knew. Although our products are now available beyond our shores, we remain a family business – a business of families. We are carriers of a legacy that dates back to the very founding of our nation and custodians of a legacy that stretches forward to the hands of those that will follow after us.

Drawing inspiration from the kono – the basket of produce that our people offer to guests in a tradition of honour and hospitality – our products flow from our culture. They are produced by people with integrity and passion; they are created only from natural, wholesome ingredients from the earth and the seas; they come from places which we know and you can identify, and they are produced in a way that our tupuna would recognize and all of our children will thank us for. Our 'kono' is our promise to you, our manuhiri (guests), of the finest quality that nature can provide, now and forever.


Vision & Purpose

Vision & Purpose


The world is changing all around us, but there are constants – our land, people, identity and community.

Our Purpose

Kono’s purpose is to preserve and enhance our taonga for the benefit of current and future generations.

We will achieve this through the sustainable use and development of our land and resources and by creating a community that our people (our families, staff, customers and associates) are proud of.

To create an inspiring and innovative place where talented people want to live and work.

Guiding Objectives

Our guiding objectives are broad to give us the freedom to create new and exciting ways of doing things, consistently with our values and tikanga. These two aspects are vital to our success – they underpin everything we do:

1.       Development and innovation

2.       Identity and integrity

We understand that innovation and adaptability will be the key to our success. We are an efficient organization, focused on our people, our resources and our environment.

We will continue to grow our success as an organisation through the sustainable and successful development of our land, the creation and provision of high-quality goods and services and through nurturing people’s cultural identity, knowledge and strength.


Identity & Values

Identity & Values


Kono lives by a 500 year plan.

Our tikanga (way of doing things) provides the touchstone for how we act now, and in the future.

Te Pae Tawhiti - Our Intergenerational Vision

Te Pae Tawhiti guiding objectives are:

  • To ensure the retention, preservation and knowledge of culturally significant land.
  • To create, source and provide products and services of high value and quality that society wants, in a sustainable and ethical manner.
  • To create a world community of people who believe in and promote our products and services.
  • To be the best indigenous food and beverage business in the world.

Ngā Tikanga O Ngā Tupuna


The power of generosity

Definition: We are thoughtful and generous in our dealings with others.

Why: Thoughtfulness and hospitality are central to our identity and enhance our mana. Our people are precious. We care about their safety and wellbeing. We take pride in our products and in sharing them with others.



Know the way, show the way

Definition: We each lead by example

Why: Wherever we are in the organisation, we are each responsible for its success. We strive for continuous improvement in every aspect of our work. We create value and quality by setting high standards for ourselves, using our initiative and good judgement, respecting and supporting the roles of others.


We are all part of a legacy

Definition: We have been entrusted with the wellbeing of our people, our lands and waters and we are honour-bound to protect them for the next generation.

Why: Our duty to our heritage is precious. Our land and natural resources are taonga and we protect and nurture them. We are innovative and creative in working towards ensuring that all our operations are sustainable- economically, socially, environmentally and culturally.  




Together we are more

Definition: We are a family, connected by a powerful common purpose, enriched by each other, and bound by mutual respect.

Why: Understanding and valuing the part each person contributes is essential to our success. We know the sum of our efforts is greater than the parts. So we stand shoulder to shoulder, never losing sight of our obligations to each other, our owners, our customers and our business partners.