It becomes a strategy when it is woven into the fabric of the entire planning and management process. Economic well-being is not valuable if it is detrimental to the well-being of the landscapes and its people.

Our five strategic perspectives:

Owner & whānau wealth perspective – Sustained whānau whānui wealth creation that includes both spiritual and material return on investment

Customer perspective – Create, source, and provide products and services of high value and quality that society wants, in a sustainable and ethical manner

Social and community perspective – Contribute to the development of the community and grow Wakatū as an economic, political, and commercial force

Environmental and strategic processes perspective – Internal improvement and innovation on business processes to eco-efficiently create and deliver the value proposition whilst respecting the boundaries of the natural ecosystems

Human and organisational capacity perspective: Organisational capacity that provide the foundation including knowledge, skills, and information systems required to mobilise business activities; creating a culture that values kaitiakitanga, reflected in employee decisions and values.

Pono means integrity, another core value – doing what we say we’re going to do. We are open, honest and accountable, with proof of sustainability through a system of self-reporting and third party assessments

Through innovation and creativity – we regularly review our progress and identify new ways to manage our company and environment.



All of our company vineyards and winery sites are accredited by Sustainable Winegrowing New Zealand. (SWNZ) is managed by New Zealand Winegrowers, the national wine industry body. The programme was developed to provide a best-practice model for environmental sustainability in the industry. Displaying the SWNZ logo guarantees that environmentally sustainable practices have been used from the vineyard to the bottle.




We are a participant in the A+ programme which provides New Zealand marine farmers with the practical tools to demonstrate transparency around their environmental performance. A+ objectives align with those of world leading accredited certification programmes such as Aquaculture Stewardship Council (ASC) and Best Aquaculture Practice (BAP). At the heart of the A+ programme is a set of sustainable management objectives that support our vision to positively contribute to New Zealand’s people and our place.